Siemens

Innovation Outlook

The Brief

Siemens wanted to drive brand awareness and improve their positioning as innovators in Canada.

Execution

We created a sponsor content and editorial series around the theme of innovation, using Globe data to identify which topics would most resonate with our readers. Both series saw in-depth coverage of topics such as energy transition, the future of talent and sustainable energy, which culminated in a first-ever print editorial news wrap for Canada’s 150th.

Execution

We created a sponsor content and editorial series around the theme of innovation, using Globe data to identify which topics would most resonate with our readers. Both series saw in-depth coverage of topics such as energy transition, the future of talent and sustainable energy, which culminated in a first-ever print editorial news wrap for Canada’s 150th.

Event

A custom “Innovation Outlook” event brought together over 250 business leaders and executives to discuss digitization and the Internet of Things, smart cities and corporate-fueled innovation.

Event