Three takeaways from a summit on podcasting

As the 2019 Canadian Podcast Listener survey notes, the global podcasting industry has exploded in the past five years. In Canada alone, nearly 11 million adults have listened to podcasts in the past year, and podcasting presents a $60-million opportunity in potential advertising revenue. For those interested in where the industry is headed, three Globe […]

The key to good headlines is your audience, not just your words

I’ve written thousands of headlines for the Globe and Mail newsroom and our commercial content arm, the Globe Content Studio, and I can confirm that the way you construct those headlines matter. Re-ordering or introducing new turns of phrase can mean the difference between very few clicks and thousands of clicks. But that isn’t the […]