What content marketers need to consider in 2019

They’re funny things, lists. Very much of-the-moment, the assumption is that they lose their relevance quickly, particularly end-of-year roundups or coming-year predictions. But revisiting lists long after they’re published is interesting, and often instructive. For my third annual post on the year ahead in content marketing, this one for 2019, I took a look back […]

Audio: Content strategies from three fintech firms

Changing hearts and minds. For a content-marketing team in a media organization, it’s how you get on more consideration lists. You need to market yourself as well as you market others. Globe Content Studio launched the MarTech Mornings monthly event series about a year ago, as a way to bring our community of agency partners, […]