A different take on influencer marketing: Q&A with Orangetheory’s Kevin Keith

Kevin Keith is the head of global brand strategy and innovation for Orangetheory Fitness, which offers group personal training workouts based on high-intensity interval training that blend cardiovascular and strength training. He spoke with Globe Content Studio at The Gathering conference in Banff, Alta. The following is an abridged excerpt of their conversation. Q: You’ve […]

‘Be brave and own your story’: Q&A with Marvel’s Mindy Hamilton

As senior vice-president of global partnerships and marketing for Marvel, Mindy Hamilton oversees the strategic development, negotiation, and execution of multi-platform global marketing partnerships. Throughout her career, she has successfully launched and managed partnerships with major brands including Google, Lexus, Audi, Coca-Cola, Microsoft, Geico, Pepsi, Frito-Lay, Kellogg’s, and Pizza Hut. Hamilton spoke with Globe Content Studio at The […]

How to stay rooted as you rise: Q&A with Yeti’s Bill Neff

Bill Neff is the senior director of brand marketing at Yeti Holdings Inc. (aka Yeti), an Austin, Texas-based manufacturer of premium outdoor lifestyle products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories. Before joining the company in 2015, he worked in sales and marketing for brands like Under Armour, Sitka Gear, and 901 Tequila. Neff spoke with Globe Content Studio at The Gathering conference in Banff, Alta. The following is an abridged excerpt of their conversation.

‘I thought I might retire, but fell in love with IBM’: Q&A with Nancy Kramer

n 1981, Nancy Kramer started the award-winning marketing agency Resource/Ammirati and for the last 35 years has played a key role in transforming the advertising industry. When she sold her company to IBM in 2016, it became part of iX – a design and consulting division that works with clients as a digital agency through 38 global studios and employs 15,000 people. Kramer spoke with The Globe Content Studio at The Gathering conference in Banff, Alta. The following is an abridged excerpt of their conversation.