Events

MarTech Mornings

The Globe Content Studio’s breakfast lecture series

The event series that gives you the chance to learn from leading thinkers in the marketing industry.

Upcoming Events

June 19, 2019

MarTech Mornings – Retail Marketing

The Globe and Mail

8:00 AM – 10:00 AM EDT

In the age of Amazon, retailers are faced with stiff competition and tight margin. How are retailers increasing their brand awareness and reaching their target audience while growing their revenue?

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May 8, 2019

MarTech Mornings – Sports Marketing

The Globe and Mail

8:00 AM – 10:00 AM EDT

With multiple sports to watch in different platforms, sports marketing industry is growing and also faced with some new challenges. With increasing competition in Canada as well as world-wide, how do different brands and teams stand out and gain fans’ loyalty?

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April 17, 2019

MarTech Mornings – AR Marketing

The Globe and Mail

8:00 AM – 10:00 AM EDT

Augmented reality is becoming more accessible for marketers to create an interactive experience for consumers. At the same time, it could seem daunting to implement a brand new technology to your brand. How does it work? How do we measure success? What content and campaign work for AR?

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March 13, 2019

MarTech Mornings – Experiential Marketing

The Globe and Mail

8:00 AM – 10:00 AM EDT

Experiential marketers create an environment where consumers can touch, feel, and see to engage with products and services and build emotional attachment. Now, how do they do that? What are the most effective ways to plan and what are its limitations and challenges?

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