Watch for these five content-marketing trends in 2018

A year ago I made five content-marketing predictions for 2017: http://globeedge.ca/content-marketing-trends-2017/ How did I do? (I’ll spare you from reading the whole post. One thing I did poorly was write too much.) Podcasts and newsletters had a banner year. Webcasts? Not so much. Paid social was everything I’d expected, and more. Benchmarks are definitely undergoing […]

Q&A: Should chatbots be a part of your marketing strategy?

“The conversational channel is exploding,” says Russell Ward, CEO of Toronto-based company Massively. And while he’s not suggesting chatbots are going to overtake social, email or apps anytime soon, it’s an area that marketers simply can’t ignore. “If you are thinking about reaching an audience, you need to think about messaging. Bots allow you to […]