Q&A: Should chatbots be a part of your marketing strategy?

“The conversational channel is exploding,” says Russell Ward, CEO of Toronto-based company Massively. And while he’s not suggesting chatbots are going to overtake social, email or apps anytime soon, it’s an area that marketers simply can’t ignore. “If you are thinking about reaching an audience, you need to think about messaging. Bots allow you to […]

Montreal studio operates 24/7 with help of virtual talent

To maintain a competitive advantage these days, employers “can no longer rely on the traditional talent supply chain,” say the brains behind C2 Montreal, a three-day immersive event which brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts on the horizon. On May 26, 2017, I caught up with Guillaume Renaud. […]

The Globe and Mail descends upon Montreal for C2 conference

Last week, Montreal played host to C2 (creativity+commerce), a three-day event that zeroes in on trends and major disruptions on the horizon. The atmosphere was electric and eclectic as ever-so-stylish creative types converged at Gallery Arsenal in Montreal’s Griffintown neighbourhood. What makes C2 such a different type of conference? Well to start, it’s not simply a […]

How digital marketers are adapting to the changing tech landscape

As the importance of predictive data and algorithms continues to grow, marketers must devise new ways to reach and engage their audiences. This was one of the central topics at this year’s C2 Montreal, an event that brings together 5,000 executives across continents and industries to challenge their biases, shift their perspective and explore completely new […]