Globe Content Studio
We are the content marketing group of
The Globe and Mail
We work with companies around the world to create branded content and experiences and deliver them to Canada's most influential audience.
What A Waste! Food marketing for a cause
This session will focus on how companies and entrepreneurs use technology to market environmentally-conscious solutions to consumers hungry for change. The spotlight will be on two panelists: Josh Domingues, Founder and CEO of Flashfood and Josh Walters, Co-Founder of Feedback.more info
Women to Women: Using technology to market to a female audience
Learn how three female-focused companies are using technology to market themselves to a predominately female audience...without simply colouring everything pink. Featuring Alyssa Bertram, CEO and Founder of easy., Rachel Kelly, Founder of Make Lemonade and Lily Tse, Founder and CEO of Think Dirty.more info
How to market branded podcasts ft. Pacific Content
The last few years have seen an explosion in podcasts. How can brands work with creators to create authentic audio storytelling experiences while still delivering ROI?more info
Exploring Marijuana Marketing
With marijuana legalization on the horizon, we invite a panel of marijuana marketers and businesses in to discuss ins and outs of a weed, and how these businesses a forging new territory.more info
Latest Blog Post
How is my content performing?
It’s important to use metrics to set benchmarks from day one. Over time, they’ll tell you how well your content is doing compared with previous posts. To build a robust and insightful set of benchmarks, you need to establish what metrics to track, but bear in mind there’s no one-size-fits-all…Read more