Work

About

Blog

Work

About

Blog

A force for good

Take a closer look at Walmart Canada’s role in driving positive change and contributing to Canada's growth and sustainability.

Client

Walmart Canada

Deliverables

Article and Infographic

Year

October to December, 2023

Preview

Project Link

Challenge:

Walmart Canada wanted to communicate its significant economic and social contributions to the Canadian landscape, based on the findings of a formal report spanning 2018-2021. The challenge was to distill complex economic data into an engaging narrative that could capture the audience's attention and underscore Walmart's positive impact across the nation.

Solution:

The campaign featured an article paired with a detailed infographic, designed to transform Walmart's economic report findings into an engaging narrative. Focusing on key statistics and insights, this content aimed to capture the attention of a wide audience, from decision-makers to everyday Canadians, highlighting Walmart's contribution to economic development and community support throughout Canada.

Results:

Achieved 5 times the anticipated page views, indicating a high level of interest and audience engagement.
Visitors spent 27% more time on articles compared to industry benchmarks, showing that the content was not only attracting attention but also engaging viewers more deeply.
Garnered 17,000 social engagements, demonstrating the content's ability to resonate and spread widely among the audience.

Challenge:

Solution:

Results:

Achieved 5 times the anticipated page views, indicating a high level of interest and audience engagement.
Visitors spent 27% more time on articles compared to industry benchmarks, showing that the content was not only attracting attention but also engaging viewers more deeply.
Garnered 17,000 social engagements, demonstrating the content's ability to resonate and spread widely among the audience.

The success of Walmart's Economic Report campaign highlights the power of data-driven storytelling. By simplifying complex information, the campaign captivates the audience, making economic data more accessible and engaging. It connects the dots between the brand and its impact on the community, breathing life into the statistics. By explaining why these figures matter, the campaign fosters a deeper connection with the audience, effectively showing how Walmart makes a tangible difference in the communities it serves.

Bridging the gap

NEXT PROJECT

NEXT PROJECT

NEXT PROJECT