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Walmart: A force for good

Walmart: A force for good

Walmart: A force for good

How do you take pages of economic data and make it compelling? Walmart Canada wanted to showcase its contributions to Canada’s growth and sustainability from 2018–2021, proving its role as a key player in the country’s economic and social fabric. The challenge? Transforming dry, complex numbers into an engaging story that resonates with both decision-makers and everyday Canadians.

Client

Walmart Canada

Deliverables

Article and Infographic

Year

October to December, 2023

Preview

Project Link

Solution

We turned Walmart’s Economic Report into a narrative that hits home. The campaign featured an in-depth article paired with a visually engaging infographic that brought key findings to life. From economic development stats to community support highlights, the content focused on Walmart’s tangible impact across the nation—making it relatable, digestible and shareable.

Results

  • 5X the anticipated page views, proving major audience interest.

  • Visitors spent 27% more time on the content than industry benchmarks, showing it wasn’t just viewed—it was valued.

  • 17,000 social engagements, underscoring the content’s ability to connect and spread organically.

Takeaways

This campaign nailed the art of data-driven storytelling. By simplifying complex stats and framing them in a way that matters to Canadians, Walmart showcased its role in the community and the economy. The mix of accessible narratives and sharp visuals bridged the gap between hard data and real-world impact, making Walmart’s contributions feel personal and relatable.

Solution

We turned Walmart’s Economic Report into a narrative that hits home. The campaign featured an in-depth article paired with a visually engaging infographic that brought key findings to life. From economic development stats to community support highlights, the content focused on Walmart’s tangible impact across the nation—making it relatable, digestible and shareable.

Solution

We turned Walmart’s Economic Report into a narrative that hits home. The campaign featured an in-depth article paired with a visually engaging infographic that brought key findings to life. From economic development stats to community support highlights, the content focused on Walmart’s tangible impact across the nation—making it relatable, digestible and shareable.

Results

  • 5X the anticipated page views, proving major audience interest.

  • Visitors spent 27% more time on the content than industry benchmarks, showing it wasn’t just viewed—it was valued.

  • 17,000 social engagements, underscoring the content’s ability to connect and spread organically.

Takeaways

This campaign nailed the art of data-driven storytelling. By simplifying complex stats and framing them in a way that matters to Canadians, Walmart showcased its role in the community and the economy. The mix of accessible narratives and sharp visuals bridged the gap between hard data and real-world impact, making Walmart’s contributions feel personal and relatable.

Bottom line: Walmart Canada proved that even the most complex reports can inspire action when paired with smart storytelling. This campaign didn’t just deliver the numbers—it delivered a message: Walmart is here, making a difference in Canadian lives and communities.

GreenShield: Bridging the gap

GreenShield: Bridging the gap

GreenShield: Bridging the gap

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