Globe Content Studio is the content marketing operation at The Globe and Mail. We create and deliver premium content for Canada’s most engaged and influential audience.
We are a team of storytellers: designers, editors and technologists whose work spans multiple platforms to champion the goals of our clients.
Our work is rooted in insights that lead to thought-provoking ideas designed to bring brands and audiences together.
EditorialWe used the platform of awards season to uncover and highlight the diverse Canadian talent making national and international headlines. Each article is an interactive, written and art directed to amplify the personality of the artist through visuals, illustrations, video, hover states and more. →
BrandedFrom the Jetsons to the Terminator, our expectations of AI looked very different 20 or even 10 years ago. Now that we’re starting to see some of the fruits of our AI labour, join pop-culture aficionado Becky Shrimpton and tech journalist Navneet Alang as they attempt to understand AI, where it is today and where it's going next in “AI Meets World” - a podcast produced in partnership with Microsoft. →
Native advertisingA five-part sponsor-content series partnering specific vehicles with target demographics. We profiled five Exceptional Canadians in the culinary, design and technology fields, resulting in five articles and two videos, print and digital, in-depth profiles with high-impact photography. →
AdvertorialEvery one has a story. This multi-part advertorial series profiled different destinations and their untold stories through high impact imagery and journalistic writing. From traditional health and wellness in Peru to Quebec City’s burgeoning arts scene, this series tapped into the lesser-known appeal of popular destinations, and showcased how Marriott locations play a complementary role. →