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CIBC Best Managed Program

CIBC wanted to do more than just showcase the winners of Canada’s Best Managed Companies—they wanted to highlight the people behind the success. The goal? Create content that brought these businesses to life by exploring how leaders balance professional wins with personal growth and authentic relationships.

Client

CIBC

Deliverables

Content

Year

2024

Preview

Project Link

Solution

The campaign took a 'day in the life' approach, profiling leaders like Tony Aziz of Amir Quality Meats and Jean Fontaine of Jefo. We dove into their journeys, challenges and leadership styles - documenting the day with stunning custom photography. We shared the stories across print and digital platforms, giving readers an inside look at the values driving these businesses forward.

Results

150% above page view targets, proving the content struck a chord.
20% higher time spent compared to the benchmark, showing readers were hooked.
Amplified through social and native content, the campaign drove meaningful interactions and boosted traffic to CIBC’s site.

Takeaways

This campaign nailed the art of authentic storytelling, showing that real-life leadership stories resonate deeply with readers. By spotlighting diverse leaders and industries, CIBC positioned itself as more than just a bank—it became a trusted advisor who understands the people behind the businesses.

Solution

Results

150% above page view targets, proving the content struck a chord.
20% higher time spent compared to the benchmark, showing readers were hooked.
Amplified through social and native content, the campaign drove meaningful interactions and boosted traffic to CIBC’s site.

Takeaways

Bottom line: This campaign wasn’t just about recognition—it was about creating an emotional bond with readers, cementing CIBC as a true partner in their success.

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