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Kia: Where electric dreams meet reality

Kia set out to introduce Canadian audiences to the EV9, the first mass-market all-electric three-row SUV. The mission? Highlight how the EV9’s bold design, sustainable materials and practical features make it the ultimate choice for modern families looking for a stylish, eco-friendly ride. The challenge was blending these elements into a compelling narrative that appealed to both hearts and minds.

Client

Kia Canada

Deliverables

Sponsor content, custom photography

Year

2024

Preview

Project Link

Solution

The campaign tapped into the expertise of three creative professionals—an illustrator, a boutique owner and a photographer—to showcase the EV9’s standout design and functionality. Custom photography and expert commentary brought the EV9 to life:

Regina Sheung praised its sleek exterior and seamless door handles.
Alexis Eke called the spacious interior a “mini living room,” emphasizing comfort and thoughtful design.
Edward Row highlighted its eco-friendly features, noting how the EV charger transforms road trips for photographers and adventurers.

The main sponsor content piece anchored the campaign, while two additional stories focused on electric vehicle trends, family-focused functionality and the tech that makes the EV9 a game-changer.

Results

150% of the PV goal, with strong engagement on social media.
123% above the time spent benchmark, showing readers were deeply interested.
67% scroll depth, proving readers stayed engaged with the content.

Takeaways

This campaign crushed it by putting the EV9 in the spotlight as more than just a car—it’s a lifestyle upgrade. By blending stunning visuals, expert storytelling and practical insights, Kia showed Canadian consumers that the EV9 isn’t just about getting from point A to B; it’s about driving into the future.

Solution

Regina Sheung praised its sleek exterior and seamless door handles.
Alexis Eke called the spacious interior a “mini living room,” emphasizing comfort and thoughtful design.
Edward Row highlighted its eco-friendly features, noting how the EV charger transforms road trips for photographers and adventurers.

The main sponsor content piece anchored the campaign, while two additional stories focused on electric vehicle trends, family-focused functionality and the tech that makes the EV9 a game-changer.

Solution

Regina Sheung praised its sleek exterior and seamless door handles.
Alexis Eke called the spacious interior a “mini living room,” emphasizing comfort and thoughtful design.
Edward Row highlighted its eco-friendly features, noting how the EV charger transforms road trips for photographers and adventurers.

The main sponsor content piece anchored the campaign, while two additional stories focused on electric vehicle trends, family-focused functionality and the tech that makes the EV9 a game-changer.

Results

150% of the PV goal, with strong engagement on social media.
123% above the time spent benchmark, showing readers were deeply interested.
67% scroll depth, proving readers stayed engaged with the content.

Takeaways

Kia nailed the art of storytelling with this campaign, proving that when you zero in on people’s values—sustainability, design and functionality—you capture attention and inspire action.

KLM: Journeys of discovery

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