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Joe Fresh: Fall’s most fashionable finds

Joe Fresh: Fall’s most fashionable finds

Joe Fresh: Fall’s most fashionable finds

After a successful campaign with Globe Content Studio in 2023, Joe Fresh was back for round two. This time, the goal was clear: keep the momentum going by proving their fall collection could be both trendy and budget-friendly. The challenge? Make on-trend essentials feel accessible while standing out in the ultra-competitive fashion space.

Client

Joe Fresh

Deliverables

Sponsor content, high-impact design

Year

2024

Preview

Project Link

Solution

Joe Fresh teamed up with creator and entrepreneur Valeria Lipovetsky for a campaign that delivered style and substance. Across print and digital platforms, the content spotlighted fall must-haves—think herringbone blazers, wide-leg jeans, and bold colors—reinforcing the brand’s reputation for chic affordability. A digital article featuring clickable product links made shopping seamless, while editorial-style photography and Valeria’s insights showed readers how to work Joe Fresh pieces into any wardrobe effortlessly.

Results

  • 555% of the page view goal smashed.

  • 482% increase in quality time spent vs. expectations.

  • 81% scroll depth, proving the content kept readers hooked.

  • Nearly 6% CTR on Facebook and Instagram, blowing past industry averages.

Takeaways

This campaign was a masterclass in mixing storytelling and shoppable content. Joe Fresh leaned into their partnership with Valeria to give the collection a relatable, aspirational vibe that resonated. By making the shopping experience seamless and keeping the focus on affordable style, they turned clicks into conversions.

Solution

Joe Fresh teamed up with creator and entrepreneur Valeria Lipovetsky for a campaign that delivered style and substance. Across print and digital platforms, the content spotlighted fall must-haves—think herringbone blazers, wide-leg jeans, and bold colors—reinforcing the brand’s reputation for chic affordability. A digital article featuring clickable product links made shopping seamless, while editorial-style photography and Valeria’s insights showed readers how to work Joe Fresh pieces into any wardrobe effortlessly.

Solution

Joe Fresh teamed up with creator and entrepreneur Valeria Lipovetsky for a campaign that delivered style and substance. Across print and digital platforms, the content spotlighted fall must-haves—think herringbone blazers, wide-leg jeans, and bold colors—reinforcing the brand’s reputation for chic affordability. A digital article featuring clickable product links made shopping seamless, while editorial-style photography and Valeria’s insights showed readers how to work Joe Fresh pieces into any wardrobe effortlessly.

Results

  • 555% of the page view goal smashed.

  • 482% increase in quality time spent vs. expectations.

  • 81% scroll depth, proving the content kept readers hooked.

  • Nearly 6% CTR on Facebook and Instagram, blowing past industry averages.

Takeaways

This campaign was a masterclass in mixing storytelling and shoppable content. Joe Fresh leaned into their partnership with Valeria to give the collection a relatable, aspirational vibe that resonated. By making the shopping experience seamless and keeping the focus on affordable style, they turned clicks into conversions.

Bottom line: Joe Fresh's fall campaign was a standout success, showing that trendy fashion can be affordable. With a smart blend of style, storytelling and strategy, they boosted engagement and drove action, solidifying their reputation as a go-to for budget-friendly fashion.

CIBC Best Managed

CIBC Best Managed

CIBC Best Managed

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