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Gaggenau: Inspiring kitchen excellence

Gaggenau, the name that practically screams 'kitchen goals,' wanted to level up its content strategy. The challenge? Turning that reputation for excellence into tangible results that prove their premium edge.

Client

Gaggenau

Deliverables

Interactive Content

Year

2022

Preview

Project Link

Solution

We crafted two articles featuring embedded videos that showcased Gaggenau’s high-performance kitchen appliances in action. Think sleek visuals, immersive storytelling and a touch of culinary envy. To amplify the content, we went big with digital and video promotion, while extending the premium vibes into print for added brand impact.

Results

266% of the page view goal.
Cost per page view came in 56% more efficient than projected.
Thousands of video plays directly on the article pages.
CTR hit 130% above benchmark, proving readers didn’t just look—they clicked.

Takeaways

The campaign excelled by mixing luxury aesthetics with impactful content. Social media and native platforms drove robust engagement, while print placements ensured Gaggenau remained prominent among an upscale audience.

Solution

Results

266% of the page view goal.
Cost per page view came in 56% more efficient than projected.
Thousands of video plays directly on the article pages.
CTR hit 130% above benchmark, proving readers didn’t just look—they clicked.

Takeaways

Bottom line: Gaggenau turned up the heat with this campaign, proving that when you mix innovative storytelling with premium design, you get more than clicks—you get impact.

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