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Inspiring kitchen excellence

Uncover the world of luxury kitchen innovation with Gaggenau's visually striking articles and videos, featuring interior designers who transformed kitchens top-to-bottom using the brand's high-end product offerings.

Client

Gaggenau

Deliverables

Interactive Content

Year

2022

Challenge:

Gaggenau, a brand synonymous with luxurious kitchen innovation and design, sought to build a high-impact Sponsor Content strategy. The challenge was twofold: to leverage the brand's reputation for unparalleled kitchen excellence and exceed projected goals for content engagement.

Solution:

We created two visually striking articles with embedded videos showcasing their high-performance kitchen appliances, paired with extensive digital and video amplification. Print content extension reinforced their premium positioning.

Results:

Achieved 266% of the estimated PV goal
Outperformed expectations with cost per page view 56% more efficient than projected
Exceeded benchmarks by 28.9%
Generated thousands of video plays on article page
Drove an overall CTR of 130% above benchmark

Challenge:

Solution:

Results:

Achieved 266% of the estimated PV goal
Outperformed expectations with cost per page view 56% more efficient than projected
Exceeded benchmarks by 28.9%
Generated thousands of video plays on article page
Drove an overall CTR of 130% above benchmark

Takeaways: The campaign authentically conveyed Gaggenau's value proposition. Social and native channels proved highly engaging, with strong organic results indicating genuine reader interest. Print content extended brand visibility to an exclusive audience.

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