Athleta: Gifts that lift you up
Athleta: Gifts that lift you up
Athleta: Gifts that lift you up
In 2023, Athleta set out to own the holiday season by doing what they do best—empowering women to move and thrive. The challenge? Cut through the clutter of a busy marketplace, resonate with their core audience and drive engagement and sales during the most competitive time of the year.
Client
Athleta
Deliverables
Three-part custom articles and brand lift study
Year
2023
Preview
Solution
Athleta went all-in with a holiday campaign that combined creative storytelling and shoppable experiences across multiple platforms. The goal? Inspire moments of movement and self-care amid the holiday chaos. Here’s how they made it happen:
Embrace the flow: This campaign pillar focused on self-care, with Athleta influencers spotlighting gifts and products designed to promote balance and well-being.
Run the winter: Athleta showed off its winter-specific gear—like the Rainier Tight and Flurry—with messaging tailored to cold-weather comfort and functionality for active individuals.
Dial up the cool factor: Fashion experts showcased Athleta’s versatile activewear, from the Endless Pant to the Venice Jogger, with styling tips to keep shoppers active and stylish.
From homepage takeovers and video ads to brand lift studies, every element of the campaign was engineered to connect with women who value health, movement and style during the holidays.
Results
Hit 392% of the set PV goal.
20% bump in time spent vs. 2022 campaign.
92,000 social engagements.
Takeaways
This campaign crushed it by leaning into themes that naturally resonate during the holidays—self-care, staying active, and looking good while doing it. Athleta nailed the storytelling, using real-life product applications to make the content relatable and actionable. Their focus on seasonal needs, like winter comfort and holiday movement, hit the sweet spot for luxury shoppers, fitness enthusiasts and outdoor adventurers alike.
Solution
Athleta went all-in with a holiday campaign that combined creative storytelling and shoppable experiences across multiple platforms. The goal? Inspire moments of movement and self-care amid the holiday chaos. Here’s how they made it happen:
Embrace the flow: This campaign pillar focused on self-care, with Athleta influencers spotlighting gifts and products designed to promote balance and well-being.
Run the winter: Athleta showed off its winter-specific gear—like the Rainier Tight and Flurry—with messaging tailored to cold-weather comfort and functionality for active individuals.
Dial up the cool factor: Fashion experts showcased Athleta’s versatile activewear, from the Endless Pant to the Venice Jogger, with styling tips to keep shoppers active and stylish.
From homepage takeovers and video ads to brand lift studies, every element of the campaign was engineered to connect with women who value health, movement and style during the holidays.
Solution
Athleta went all-in with a holiday campaign that combined creative storytelling and shoppable experiences across multiple platforms. The goal? Inspire moments of movement and self-care amid the holiday chaos. Here’s how they made it happen:
Embrace the flow: This campaign pillar focused on self-care, with Athleta influencers spotlighting gifts and products designed to promote balance and well-being.
Run the winter: Athleta showed off its winter-specific gear—like the Rainier Tight and Flurry—with messaging tailored to cold-weather comfort and functionality for active individuals.
Dial up the cool factor: Fashion experts showcased Athleta’s versatile activewear, from the Endless Pant to the Venice Jogger, with styling tips to keep shoppers active and stylish.
From homepage takeovers and video ads to brand lift studies, every element of the campaign was engineered to connect with women who value health, movement and style during the holidays.
Results
Hit 392% of the set PV goal.
20% bump in time spent vs. 2022 campaign.
92,000 social engagements.
Takeaways
This campaign crushed it by leaning into themes that naturally resonate during the holidays—self-care, staying active, and looking good while doing it. Athleta nailed the storytelling, using real-life product applications to make the content relatable and actionable. Their focus on seasonal needs, like winter comfort and holiday movement, hit the sweet spot for luxury shoppers, fitness enthusiasts and outdoor adventurers alike.
Bottom line: The 2023 holiday campaign didn’t just stand out—it delivered results that turned heads. That’s how you crush the holiday rush.
