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Marks: Winter boot success story

Marks: Winter boot success story

Marks: Winter boot success story

Mark’s set out to become the go-to destination for winter boots in Canada, spotlighting its exclusive IceFX technology. The goal was clear: educate Canadians about this game-changing innovation, showcase the brand’s line of anti-slip boots, and reinforce Mark’s commitment to making life better for Canadians—one step at a time.

Client

Marks

Deliverables

Sponsor content, print and digital

Year

2023

Preview

Project Link

Solution

We pulled out all the stops for Mark’s Winter Boot campaign. The strategy? A custom sponsor content article featuring direct links to e-commerce for an easy click-to-shop experience. The content didn’t stop there—we amplified it across social media, targeted display ads, and native ads for maximum digital reach. To lock in the attention of print readers, we added a Saturday double-page spread (DPS) and surrounded a six-part thematic editorial series with exclusive brand ads for a visibility boost.

Results

  • Page views reached 729% of the target.

  • Achieved a CTR 586.67% above industry benchmarks.

  • High engagement levels with time spent 7% over benchmark.

Takeaways

The campaign showed the power of meeting your audience where they are, both digitally and in print. Leveraging a mix of formats—from sponsor content and social amplification to premium ad placements—allowed the campaign to hit multiple touchpoints and deliver big results. The combination of strong visuals, educational content and e-commerce integration made the journey from awareness to action seamless.

Solution

We pulled out all the stops for Mark’s Winter Boot campaign. The strategy? A custom sponsor content article featuring direct links to e-commerce for an easy click-to-shop experience. The content didn’t stop there—we amplified it across social media, targeted display ads, and native ads for maximum digital reach. To lock in the attention of print readers, we added a Saturday double-page spread (DPS) and surrounded a six-part thematic editorial series with exclusive brand ads for a visibility boost.

Solution

We pulled out all the stops for Mark’s Winter Boot campaign. The strategy? A custom sponsor content article featuring direct links to e-commerce for an easy click-to-shop experience. The content didn’t stop there—we amplified it across social media, targeted display ads, and native ads for maximum digital reach. To lock in the attention of print readers, we added a Saturday double-page spread (DPS) and surrounded a six-part thematic editorial series with exclusive brand ads for a visibility boost.

Results

  • Page views reached 729% of the target.

  • Achieved a CTR 586.67% above industry benchmarks.

  • High engagement levels with time spent 7% over benchmark.

Takeaways

The campaign showed the power of meeting your audience where they are, both digitally and in print. Leveraging a mix of formats—from sponsor content and social amplification to premium ad placements—allowed the campaign to hit multiple touchpoints and deliver big results. The combination of strong visuals, educational content and e-commerce integration made the journey from awareness to action seamless.

Bottom line: By showcasing innovation and executing with a smart strategy, Mark’s didn’t just position itself as the ultimate winter boot destination—it owned the space.

A song comes to life

A song comes to life

A song comes to life

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