Work

Work

About

About

Blog

Blog

Work

Work

About

About

Blog

Blog

Mercedes-Benz: Taste of the future

Mercedes-Benz: Taste of the future

Mercedes-Benz: Taste of the future

How do you make sustainability feel as luxurious as a high-end EV? The goal was to highlight Mercedes-Benz’s commitment to innovation and the environment while staying true to the brand’s ultra-luxe image. The tricky part? Delivering a message about sustainability without losing the sleek, aspirational vibe that defines the brand.

Client

Mercedes-Benz

Deliverables

Video content, sponsor articles, high-end production

Year

2024

Preview

Project Link

Solution

Cue a cinematic, visually stunning campaign that blended the art of storytelling with high-end production values. The centerpiece? A video that looked more like an art film than an ad, showcasing chefs and electric vehicles in a narrative that connected sustainability to luxury. Add in sponsor articles and strategic media placements to keep readers engaged and curious. The result was a campaign that hit all the right notes—innovative, authentic and stylish. 

Results

  • Page views exceeded the target by 242%. 

  • Total time spent with content 223% above benchmark. 

  • Video completion rate soared, with short-form videos delivering the strongest results. 


Takeaway

This campaign was a masterclass in combining stunning visuals, smart storytelling and a message that actually resonated. The high-end production quality turned heads, while the strategic use of video and content made sure people stuck around—and clicked through.

Solution

Cue a cinematic, visually stunning campaign that blended the art of storytelling with high-end production values. The centerpiece? A video that looked more like an art film than an ad, showcasing chefs and electric vehicles in a narrative that connected sustainability to luxury. Add in sponsor articles and strategic media placements to keep readers engaged and curious. The result was a campaign that hit all the right notes—innovative, authentic and stylish. 

Solution

Cue a cinematic, visually stunning campaign that blended the art of storytelling with high-end production values. The centerpiece? A video that looked more like an art film than an ad, showcasing chefs and electric vehicles in a narrative that connected sustainability to luxury. Add in sponsor articles and strategic media placements to keep readers engaged and curious. The result was a campaign that hit all the right notes—innovative, authentic and stylish. 

Results

  • Page views exceeded the target by 242%. 

  • Total time spent with content 223% above benchmark. 

  • Video completion rate soared, with short-form videos delivering the strongest results. 


Takeaway

This campaign was a masterclass in combining stunning visuals, smart storytelling and a message that actually resonated. The high-end production quality turned heads, while the strategic use of video and content made sure people stuck around—and clicked through.

Bottom line: Mercedes-Benz proved that sustainability and luxury can coexist in perfect harmony. When your content looks this good and delivers on performance, the results speak for themselves.

Sorel: Stylish comfort for all conditions

Sorel: Stylish comfort for all conditions

Sorel: Stylish comfort for all conditions

  • NEXT PROJECT

  • NEXT PROJECT

  • NEXT PROJECT