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Ottawa Tourism: On to Ottawa

Ottawa Tourism: On to Ottawa

Ottawa Tourism: On to Ottawa

Ottawa is setting its sights on becoming the go-to spot for urban escapes, combining vibrant culture, tasty cuisine and stunning outdoor spaces just a step away. The challenge? Shake off its under-the-radar status, cut through the noise of the travel market, and assert itself as a prime destination that truly comes alive in the summer.

Client

Ottawa Tourism

Deliverables

Sponsor content

Year

April to May 2024

Preview

Project Link

Solution

We crafted a strategy that spotlighted Ottawa’s two strongest selling points: outdoor adventures steps from the city core and a rich blend of cultural and historical experiences. The centrepiece of the campaign was a sponsor content article titled A guide to the perfect spring day in Ottawa. It showcased the best the city has to offer, from the iconic Canadian Tulip Festival to standout local eateries, cultural landmarks and outdoor activities, all tied together with a seasonally relevant hook.

Takeaways

This campaign proved the power of timely, focused storytelling. By tying the itinerary to a marquee event like the Canadian Tulip Festival and curating a thoughtful list of stops—from food hotspots to cultural gems—it created a sense of urgency and utility for readers planning their spring trips. The emphasis on Ottawa’s unique mix of urban energy and outdoor charm resonated deeply, turning a potential "overlooked" destination into a must-visit.

Results

  • Achieved nearly five times the expected page views. 

  • Quality time spent on the article exceeded the benchmark by over 30% 

  • Average scroll depth surpassed expectations by more than 60% 

Solution

We crafted a strategy that spotlighted Ottawa’s two strongest selling points: outdoor adventures steps from the city core and a rich blend of cultural and historical experiences. The centrepiece of the campaign was a sponsor content article titled A guide to the perfect spring day in Ottawa. It showcased the best the city has to offer, from the iconic Canadian Tulip Festival to standout local eateries, cultural landmarks and outdoor activities, all tied together with a seasonally relevant hook.

Solution

We crafted a strategy that spotlighted Ottawa’s two strongest selling points: outdoor adventures steps from the city core and a rich blend of cultural and historical experiences. The centrepiece of the campaign was a sponsor content article titled A guide to the perfect spring day in Ottawa. It showcased the best the city has to offer, from the iconic Canadian Tulip Festival to standout local eateries, cultural landmarks and outdoor activities, all tied together with a seasonally relevant hook.

Takeaways

This campaign proved the power of timely, focused storytelling. By tying the itinerary to a marquee event like the Canadian Tulip Festival and curating a thoughtful list of stops—from food hotspots to cultural gems—it created a sense of urgency and utility for readers planning their spring trips. The emphasis on Ottawa’s unique mix of urban energy and outdoor charm resonated deeply, turning a potential "overlooked" destination into a must-visit.

Results

  • Achieved nearly five times the expected page views. 

  • Quality time spent on the article exceeded the benchmark by over 30% 

  • Average scroll depth surpassed expectations by more than 60% 

Bottom line: Ottawa Tourism nailed the perfect pitch for the city: vibrant, accessible and packed with memorable experiences. This campaign didn’t just put Ottawa on travelers’ radar—it made it a top choice for springtime urban escapes. That’s how you elevate a destination.

Athleta

Athleta

Athleta

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