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PC Financial: Parenting made easier

How do you help families tackle back-to-school chaos while keeping financial wellness top of mind? PC Financial wanted to position itself as the go-to partner for family-focused financial solutions. The challenge? Make it engaging, relatable and helpful enough to stand out in a sea of back-to-school content.

Client

PC Financial

Deliverables

Sponsor content, thematic editorial, social cards

Year

2024

Preview

Project Link

Solution

Enter a family-focused content series packed with actionable tips and relatable storytelling. Ten thematic editorials covered everything from managing back-to-school anxiety to streamlining morning routines, all designed to resonate with busy parents. Strategic placement on The Globe and Mail’s platforms ensured the content hit the right audience, with seamless calls to action driving readers to explore PC Financial’s offerings.

Results

Achieved 156% of the page view goal.
Total time spent with content exceeded benchmarks by 131%.
Social content delivered high engagement, with nearly 14,000 interactions across platforms.

Takeaways

This campaign nailed the sweet spot between helpful and engaging, giving families content they actually wanted to read. Relatable tips and smart calls to action guided readers down the funnel, while the multi-channel strategy ensured strong reach and engagement.

Solution

Results

Achieved 156% of the page view goal.
Total time spent with content exceeded benchmarks by 131%.
Social content delivered high engagement, with nearly 14,000 interactions across platforms.

Takeaways

Bottom line: PC Financial proved that when you meet parents where they are—stressed, busy and looking for answers—you not only win their attention but also their trust. It’s a parenting playbook done right.

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