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Sorel: Stylish comfort for all conditions

Sorel: Stylish comfort for all conditions

Sorel: Stylish comfort for all conditions

How do you take a versatile, stylish footwear brand and make it the MVP of all-weather fashion? The goal was simple: show off the brand's boots as the perfect mix of form and function, grab attention and drive clicks.

Client

Sorel

Deliverables

Sponsor content, high-end photography

Year

2024

Preview

Project Link

Solution

Enter a visually-driven campaign that let the boots do the talking. With high-quality photography showing the boots in action, the content leaned on killer visuals paired with tight, snappy copy to keep readers scrolling. Embedded links and on-page ads made it easy for readers to go from “wow” to “where can I buy?”—all without skipping a beat.

Results

  • Achieved 279% of the page view target. 

  • Total time spent 131% above benchmark.  

  • High levels of interaction on social platforms, reflecting strong resonance with the target audience. 

Takeaways

This campaign nailed it by combining eye-catching visuals with crisp, to-the-point storytelling that hooked readers and drove serious engagement. High-quality imagery did the heavy lifting, guiding readers straight through the content and into the brand's sales funnel.

Solution

Enter a visually-driven campaign that let the boots do the talking. With high-quality photography showing the boots in action, the content leaned on killer visuals paired with tight, snappy copy to keep readers scrolling. Embedded links and on-page ads made it easy for readers to go from “wow” to “where can I buy?”—all without skipping a beat.

Solution

Enter a visually-driven campaign that let the boots do the talking. With high-quality photography showing the boots in action, the content leaned on killer visuals paired with tight, snappy copy to keep readers scrolling. Embedded links and on-page ads made it easy for readers to go from “wow” to “where can I buy?”—all without skipping a beat.

Results

  • Achieved 279% of the page view target. 

  • Total time spent 131% above benchmark.  

  • High levels of interaction on social platforms, reflecting strong resonance with the target audience. 

Takeaways

This campaign nailed it by combining eye-catching visuals with crisp, to-the-point storytelling that hooked readers and drove serious engagement. High-quality imagery did the heavy lifting, guiding readers straight through the content and into the brand's sales funnel.

Bottom line: killer visuals, smart strategy and a no-nonsence approach made this campaign a standout. It’s proof that when you meet your audience where they are—with content that looks good and delivers—you win.

Visa: Inspired Dining

Visa: Inspired Dining

Visa: Inspired Dining

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