Intuit: Making taxes less taxing
Intuit: Making taxes less taxing
Intuit: Making taxes less taxing
TurboTax wanted to show Canadians that it’s more than just a DIY tax tool—it’s a go-to tax solution with expert support and intuitive features. The goal? Build trust and remind users they can confidently tackle tax season with TurboTax’s help, no matter how complex their filing might be.
Client
Intuit TurboTax
Deliverables
Content
Year
March to May 2023
Preview
Solution
The campaign focused on answering burning tax-season questions through a Sponsor Content series titled Top tax tips. Articles covered everything from tracking trades as a DIY investor to why the CRA cares about your relationship status. A standout piece targeted newcomers to Canada, breaking down the tax filing differences they might encounter compared to systems in India, China, the U.S., and the Philippines. The strategy positioned TurboTax as an approachable, expert-driven resource that makes tax season less daunting.
Results
Intuit TurboTax successfully engaged its audience with a well-executed content strategy, resulting in significant page views, cost efficiency and high user engagement during the tax season.
4X the expected page views.
CPV efficiency exceeding the plan by over 3X.
Surpassed the benchmark for average time spent on content by 9%, indicating strong audience engagement.
Takeaways
This campaign crushed it by diving straight into what Canadians really want during tax season: answers that save them time, money, and stress. By tackling specific, top-of-mind questions, TurboTax turned its content into a must-read resource that felt too valuable to skip. The mix of expert insights and practical advice made the storytelling engaging and actionable, keeping users coming back for more.
Solution
The campaign focused on answering burning tax-season questions through a Sponsor Content series titled Top tax tips. Articles covered everything from tracking trades as a DIY investor to why the CRA cares about your relationship status. A standout piece targeted newcomers to Canada, breaking down the tax filing differences they might encounter compared to systems in India, China, the U.S., and the Philippines. The strategy positioned TurboTax as an approachable, expert-driven resource that makes tax season less daunting.
Solution
The campaign focused on answering burning tax-season questions through a Sponsor Content series titled Top tax tips. Articles covered everything from tracking trades as a DIY investor to why the CRA cares about your relationship status. A standout piece targeted newcomers to Canada, breaking down the tax filing differences they might encounter compared to systems in India, China, the U.S., and the Philippines. The strategy positioned TurboTax as an approachable, expert-driven resource that makes tax season less daunting.
Results
Intuit TurboTax successfully engaged its audience with a well-executed content strategy, resulting in significant page views, cost efficiency and high user engagement during the tax season.
4X the expected page views.
CPV efficiency exceeding the plan by over 3X.
Surpassed the benchmark for average time spent on content by 9%, indicating strong audience engagement.
Takeaways
This campaign crushed it by diving straight into what Canadians really want during tax season: answers that save them time, money, and stress. By tackling specific, top-of-mind questions, TurboTax turned its content into a must-read resource that felt too valuable to skip. The mix of expert insights and practical advice made the storytelling engaging and actionable, keeping users coming back for more.
Bottom line: By blending trust, expertise, and utility, this campaign made a complex topic approachable, delivering serious results while building brand confidence. Tax season? Handled.
